If you’ve ever tried to top up your NetEase account from Latin America and hit a wall because you didn’t have a credit card, good news: that wall just got a lot shorter.
NetEase Games Club — the official top-up store for titles like Marvel Rivals, Naraka: Bladepoint, Identity V, Once Human, and Knives Out — has teamed up with cross-border payments company EBANX to accept the payment methods Latin American players actually use. The rollout starts across Brazil, Mexico, Argentina, Chile, and Peru, and it covers instant bank transfers, digital wallets, and even cash-based vouchers alongside the usual credit and debit cards.
This is bigger than a checkout tweak. Latin America is one of the fastest-growing gaming markets on the planet. According to Newzoo, the region’s games market grew 6.4% in 2025, outpacing both North America and Europe, and it’s home to some 372 million gamers. The five markets in this deal alone are expected to pull in about $8.4 billion in video game revenue this year, with Brazil contributing $3.8 billion of that. Yet for years, publishers treated the region like a credit-card economy — and it isn’t one. Only about one in four Latin American adults holds a credit card, while more than half have already made a digital payment.
That’s exactly the gap EBANX exists to close. The Brazilian fintech, founded in 2012, has built its business on plugging global companies into local payment rails: Pix, the instant payment system used by roughly 170 million Brazilians (96% of the adult population); SPEI, Mexico’s account-to-account transfer system, used by more than half of adults there; PagoEfectivo, the cash-based method that reaches 64% of adults in Peru; and the Mercado Pago digital wallet across the region.
The commercial case is hard to argue with. EBANX says its merchants have seen revenue uplifts of up to 37% within six months of adding Pix, up to 46% within three months of adding SPEI in Mexico, and up to 19% within a month of adding PagoEfectivo in Peru. More ways to pay simply means more players converting.
“The next wave of video game growth is coming from emerging markets, and Latin America is leading it,” said Sean Yu, EBANX’s VP of Commercial for APAC. He framed the deal as NetEase building “a truly localized checkout experience” that unlocks a much larger share of the region’s revenue.
The deal also fits a wider pattern: Asian gaming and tech companies are pushing into Latin America as their home markets mature. EBANX, which set up its regulatory headquarters in Singapore this year and holds a Major Payment Institution licence there, reported record 48% growth in total payment volume in 2025 — driven in part by APAC merchants expanding into Latin America.
For players, the takeaway is refreshingly practical. Topping up your Marvel Rivals lattice or your Naraka credits no longer has to mean owning a credit card or wrestling with foreign card fees. Pay with Pix, SPEI, Mercado Pago, or even a cash voucher — whatever’s already in your pocket.
Sources: EBANX press room (https://business.ebanx.com/en/press-room/press-releases/ebanx-and-netease-games-club-bring-local-payment-methods-to-latin-americas-booming-video-game-market), FinanceX Magazine (https://www.financexmagazine.com/post/latin-america-gaming-payments-netease-adds-pix-and-local-rails-in-five-markets), Channel News Asia (https://www.channelnewsasia.com/media-release/ebanx-and-netease-games-club-bring-local-payment-methods-latin-americas-booming-video-game-market-6414411)